Riviera Travel is kicking off 2025 and the arrival of wave season with a full rebrand, including a new brand identity, new bundled travel packages, an expedited travel advisor commission schedule and more.
The company also continues its aggressive push to educate the U.S. market on its offerings, drive sales and capture market share.
Effective immediately, Riviera Rivera Cruises has rebranded to Riviera Travel, bringing the river cruise line segment of the business under the same umbrella as the company’s other entities, aligning the company’s U.S. market positioning with its global brand name and creating a unified identity in the luxury travel market.
Full story Riviera River Cruises Rebrands as Riviera Travel
Tags: River – Inland Navigation / BargesRiviera Travel / Cruises
Appeared first on: Latecruisenews.com