Key Aspects:
- A new survey from Norwegian Cruise Line points out how cruising matches the Joy of Missing Out (JOMO) philosophy, which embraces a slower, restorative vacation.
- More than 70% of travelers surveyed said they are no longer as interested in vacations packed with sightseeing and nonstop activities.
- The change in attitude follows the post-pandemic world of revenge travel, when pent-up demand sent vacationers on trips loaded with bucket-list events.
A new attitude about making the most of a vacation is emerging, and it is no longer about packing as many activities as possible into each day. Rather, it’s a move toward restoration and well-being, a new survey has found, and it points firmly in the direction of cruising.
Commissioned by Norwegian Cruise Line, the survey swaps out the former Fear of Missing Out (FOMO) vacation and replaces it with the Joy of Missing Out (JOMO).
The fear factor emerged soon after the pandemic, when would-be travelers booked trips loaded with so-called revenge-travel experiences, but that impulse appears to have waned in favor of slower experiences that can be savored.
In fact, the survey found that more than 70% of travelers are putting the kibosh on vacations packed with sightseeing and other activities. With JOMO, it’s all about doing less and appreciating more.
“We’re seeing a meaningful shift in how people want to travel moving away from rigid travel agendas and toward more intentional and restorative experiences,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd.
“The Joy of Missing Out travel is about choosing what matters most, and at NCL, we make that easy,” Sommer added.
According to the survey results, respondents say a JOMO vacation means:
- A chance to unplug: 45%
- Escape pressure to see and do everything: 40%
- Take time for themselves: 38%
- Embrace spontaneity: 34%
- Experience nature: 32%
Moreover, 54% of respondents agreed that cruises offer “the ideal environment” for a JOMO vacation, along with spa retreats, and beach and nature-based trips. Also, the Caribbean was the leading region for JOMO travel, with 30% of those surveyed pointing to the destination.
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The results were based on online interviews with YouGov panel members, with 12,185 respondents surveyed in September 2025. Most were travelers who had traveled in the last five years and/or will travel within the next two years.
Cruise Line Points Out How It Embraces JOMO
Norwegian Cruise Line’s announcement of the survey findings includes several examples of how its vacation product matches JOMO perfectly.
With its year-round cruises to the Eastern and Western Caribbean from ports in Florida and New York, the line offers multiple ships sailing to destinations such as Punta Cana (La Romana), Dominican Republic, and San Juan, Puerto Rico.
Norwegian Cruise Line Ship (Photo Credit: Just dance)
With 4- to 14-day voyages, guests have a wide choice of timeframes that promise peace and relaxation.
The cruise line’s private islands, Great Stirrup Cay in the Bahamas and Harvest Caye in Belize, are the perfect answer to those seeking a beach or nature environment, with activities like snorkeling, sunbathing, and relaxing in the Vibe Shore Club adult-only areas.
Onboard Norwegian’s ships, the line points to the Mandara Spa and the many wellness treatments it offers to guests, plus the adult-only Vibe Beach Club and Spice H20, which are quiet retreat areas.
The cruise line also cites its various packages, which provide unlimited drinks and specialty dining, plus shore excursion credits and other benefits that enable guests to relax and enjoy their vacation without budget concerns.
Appeared first on: Cruisehive.com
